Recently, NAFCU Executive Vice President and COO Anthony Demangone wrote in his blog, “Musings from the CU Suite,” that Facebook is now worth more than General Electric. He noted that it was a marker of the changing times. So I thought of that when I saw in Forbes that the value of Amazon has now surpassed the value of Walmart.
“Given that Walmart is the world’s largest retailer, it is pretty amazing that a company launched as an online bookseller by a former banker only 21 years ago could be worth more than what has long been retailing’s juggernaut,” Forbes said. But they also pointed out something crucial: After becoming so gargantuan and crowding out the competition, Walmart stopped growing in 2011. Its profits now increase just 1 percent each year, and as a result they keep wages and benefits low, which doesn’t help their reputation.
Amazon, meanwhile, responded to a changing market, and it grew more slowly. Now, it’s so convenient and well-known to consumers that it will be hard to stop.
I think credit unions can do the same thing when it comes to competing with too-big-to-grow banks. Banks are still huge – but their customer service and products are not growing better and more affordable, respectively. Meanwhile, credit unions’ reach is growing as consumers notice how convenient and personalized their service can be.
When consumers are prioritizing convenience and personal service over the companies that have been biggest in the past, it’s a great time for credit unions to shine.
And speaking of different workplaces: Make sure to check out NAFCU’s new Salary Comparison Report, in which we highlight compensation trends for a wide variety of professions that are most common in the industry, with data from both state and metropolitan levels for different credit union occupations.